Instagram vs. Pinterest

There’s no one-size-fits-all when it comes to platforms

If you’ve ever thought, “Should I be focusing on Instagram? Or Pinterest? Or both?”, you’re not alone. The truth is, each platform supports different types of content, energy, and goals. So instead of choosing what’s popular, choose what fits you.

What Instagram is great for:

If connection is your priority and you love showing the process behind your work, Instagram can be your creative playground.

Best for:

• Sharing your day-to-day

• Reels and stories

• Real-time engagement

• Building relationships through DMs and comments

You’ll love it if:
You’re a visual storyteller who enjoys being in the moment and building community as you go.

What Pinterest is great for:

If you’d rather let your content work quietly in the background while you create, Pinterest is more of a long game, but one that pays off over time.

Best for:

• Evergreen blog posts or product links

• DIY, tutorial, or visual content

• Passive traffic to your website

• Visual inspiration seekers

You’ll love it if:
You’re all about batching content and letting it live its life without needing daily check-ins.

Can you use both?

Absolutely. I help many of my clients reuse their best content across both platforms without doubling the work. The key is setting clear intentions for what each platform is doing for your business.