Instagram vs. Pinterest

There’s no one-size-fits-all when it comes to platforms

If you’ve ever thought, “Should I be focusing on Instagram? Or Pinterest? Or both?” — you’re not alone. The truth is, each platform supports different types of content, energy, and goals. So instead of choosing what’s popular, choose what fits you.

What Instagram is great for:

If connection is your priority and you love showing the process behind your work, Instagram can be your creative playground.

Best for:

• Sharing your day-to-day

• Reels and stories

• Real-time engagement

• Building relationships through DMs and comments

You’ll love it if:
You’re a visual storyteller who enjoys being in the moment and building community as you go.

What Pinterest is great for:

If you’d rather let your content work quietly in the background while you create, Pinterest is more of a long game—but one that pays off over time.

Best for:

• Evergreen blog posts or product links

• DIY, tutorial, or visual content

• Passive traffic to your website

• Visual inspiration seekers

You’ll love it if:
You’re all about batching content and letting it live its life without needing daily check-ins.

Can you use both?

Absolutely. I help many of my clients reuse their best content across both platforms—without doubling the work. The key is setting clear intentions for what each platform is doing for your business.